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The digital revolution is all around us. Technology in the B2B environment is increasingly influenced by what is happening in the B2C sector. It has become pervasive and is breaking free of traditional IT departments. It is breaking down boundaries and borders in systems and business.
It is disrupting proven models and ways of working. And it is resulting a whole new digital workforce. Boundaries between ‘business’ and ‘personal’ life and experiences are blurred.
Co-creation, crowdsourcing and ecosystems are the new sources of inspiration, innovation and differentiation. The pace of change continues to accelerate.
The cloud is at the forefront of this change. Companies are increasingly moving towards it and see it as both the marketplace and the virtual workplace of the future.